Impulse buying;”logic replaced with an irrational moment of self gratification. “

Impulse shopping “Logic replaced with an irrational moment of self-gratification,” is how Wikipedia defines Impulse buying. We’ve all done some impulse shopping in our days, which is okay, as long as it isn’t excessive and doesn’t control our lives. There are a few things we need to be aware of in regards to Impulse buying.Impulse buying is typically an unplanned decision to buy and generally made on the spur of the moment. As described in an article by Dr. Ian Zimmerman PhD, Psychology today July 18, 2012, impulse buyers’ decisions are generally driven by emotions/feelings secondary to visual displays and/or marketing ploys. It’s a decision made to make oneself feel better. People out shopping for fun are more likely to be impulse buyers; merely to experience pleasure.

The impulse buyer perceives his or her purchase as a road to their happiness.Dr. Ian Zimmerman goes on to say that impulse buying is very common today. There is a vicarious ownership component, which typically repeats itself in order for individuals to be able to continue experiencing pleasure. Dr. Zimmerman also states that there is an impulse buying motivator connection between the consumer and product, meaning, a)physical connection created through touch b)temporal connection in which the individual visualizes owning the products and lastly c)social connection in which the individual considers what their friends will think about their purchase.

There are downsides to this type of behavior, as we all know. If not part of our budgets, there is associated guilt, disappointment and for some, family disapproval. The key in avoiding this behavior is in setting your budgets/lists for shopping as well as a timeline when certain purchases will be made. I also ran upon an idea which I liked; plan some form of small impulse buying into your budgets, ie Ice cream cone once a month. That way, you won’t feel like your completely controlled by logic and can do something on occasion at the drop of a hat without guilt!  I have attached for ya’ll, the following link that has some common sense tips for avoiding or curbing impulse buying.

Steps to Curb Your Impulse Buying Link

Speak Your Mind